For as long as MTV has been running they would always conform to the new social styles and fads, but regardless there is one thing they never changed, until now. their logo.
it is a big deal and worthy enough information to be on the yahoo news page!
according to Tina Exhoros, a spokesperson for MTV's marketing team:
"If you watch the channel, you've seen that it's definitely going in a new direction. We really wanted to see the logo featured in a new way, and this was really meant to be able to house all the great things that are happening at MTV at any given time."This seems to be a half-truth of what is really going on, the truth of the matter is that MTV dropped the famous "music television" from the logo, if it wasn't significant, i believe, then it would not have been done at all. This only reminds me of "the Merchants of Cool" and how they are admitting to the fact that they no longer care about the music like they used to, and its about the TV shows and chasing the teens of today for their attention and money.
Power Corrupts, Absolute Power Corrupts Absolutely. And guess what... in today's world, MONEY IS POWER!