Sunday, February 7, 2010

APPLE IPAD- and the Geniuses at Apple


i'm sure most of you hear of the new upcoming iPad, this genius contraption is the brainchild of tablet computers and the ipod touch.i phone. it is a 9,7 inch black and silver beauty.
im not going to just provide you the news, because i'm sure you have heard of this somewhere, i would like to bring attention to the genius use of media skills and advertisement that apple are implementing in order to sell this product. first of all when i first saw this product my mind was thinking up a list of cons, and fascinatingly enough apple have used those cons as a method of selling the iPad. when i noticed this it made me laugh because of how clever it was.
first of all let me state that this product is a marvelous piece of machinery and technology and i would definitely recommend it, however here are the cons i thought of:
  1. It was like an ipod touch or iphone but bigger, in that it had the same applications, it was simple to use and it resembled them in style.
  2. it was no where near as professional as a macbook or a macbook pro
  3. it was portable which leads me to think why one should just use an ipod instead
now watch how these seemingly significant cons turn into a clever marketing strategy:
  1. it will be very comfortable for new users as well as professional users and will be easy to use for people of all ages.
  2. THE STARTING PRICE IS 499$ the man in the video promoting this product said: "normally products start at a high price and work their way down the price scale, in this case we are starting at the bottom, we want EVERYONE to have an iPad" this is genius because people of all ages will want to own the new iPad and it will be cheap enough for everyone to own, and in the end iPad will be carried everywhere with their little apples therefore creating mass advertisement all over the world. this will open up for people to buy more mac products like the much more expensive MacBook Pro ;)
  3. almost everyone has owned or used an ipod touch/ iphone before therefore the fact that it is as simple to handle as an ipod removes the fear that everyone had, surrounding macs and their "intricacy" it also has a similar interface.
This is the best strategy i think i have ever seen implemented on a product before, then again not any company could pull this off, macintosh is known for having a series of excellent designs and products therefore they can create risky plans that will have better odds than most.
all in all i think this is an amazing product and one that truly deserves recognition
here is the link to apples website
since i was stating some cons its only fair that i state some pros:
  • best way to surf the web
  • experience a care-free interface for reading and writing
  • touch keyboard
  • best way to share photos with friends and family
  • best way to view movies portably
  • battery life up to 10 hours active, 1 month inactive
  • most advanced touch interface on the planet
  • thin and lightweight
  • environmentally friendly
  • WiFi + 3G *diff models @ diff prices
  • all the apps and games on your ipod touch go straight to the iPad
  • built in speaker
  • has many accessories

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